1 . 1 ORIGIN OF THE REPORT
This statement has been prepared as a dependence on the internship program SHUTTLE BUS 400 within the BBA system of BRAC University. For my internships program, I managed to get the opportunity to work at country‟s leading pharmaceutical organization, world reputed Square Pharmaceutical drugs Limited (SPL). I was placed under one of the most crucial departments in the company Item Management Department (PMD). Fundamentally PMD executes the all planning, execution of plans as part of advertising management functions. My internship program started from twenty six, September, 2010 to 25, December, 2010 and during this era, I was given to do the project focus on the topic Universal Shifting Analysis by my onsite boss. I was within the direct oversight of Mr. Dipak Kumar Saha, Senior Manager, PMD, Square Pharmaceuticals Limited and Mr. Anup Chowdhury, Assistant Professor, BRAC Business Institution, BRAC College or university for my internship system. Though the subject for my own project operate was designated by my own onsite supervisor but it was duly approve by my own academic boss. The project is to check out the trend toward which doctors‟ preference for just about any genric underneath any healing class is shifting to a different one. The report will certainly increase the knowledge of the office about the changing craze and desire of doctors regarding any generic which might help the section to strategy their marketing effort looking at these specifics to make the strategies more effective.
1 ) 2OBJECTIVE
The broad goal of this survey is to check out the trend of generic switching over a particular time period (2006-June, 2010). The main objective is to examine the moving in inclination of molecule by the whole pharmaceutical sector in Bangladesh and SPL‟s progress to manage up with the changing pattern.
TREND EXAMINATION OF GENERIC SHIFTING INSIDE THE BANGLADESH PHARMACEUTIC MARKET (2006-2010)
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The Specific Targets for this survey is happen to be as following, Analyze the worthiness wise improvements of different molecules under each therapeutic course. Analyze development trend of different molecules over the period. Assess doctors‟ choice to suggest any generic over one other and how quantities are changing of pharmaceutical with any molecule drafted on it after some time. Analyze the performance of numerous brands of different companies available in the market with potential promising elements in the market. Check out the position of different SPL brands in the market and analyze scopes for improvements. Analyze SPL‟s thoughts via information collected from product managers of the company.
1 . 3 STRATEGY
Information utilized to prepare this kind of report has become collected from both principal and extra sources. The main sources have got provided the report with reliable data relating to SPL‟s planning and measures to cope up with current market scenario. Alternatively, the extra sources have been completely an essential method to obtain information regarding the pharmaceutical industry worldwide and domestically, several companies operating in Bangladesh, info for trend analysis looking at value, talk about and development and also data regarding amounts of prescribing any kind of molecule by simply doctors which will depicts doctors‟ shift of preference over time. 1 . 3. 1Primary Resources: Primary details was collected from the merchandise managers working in SPL‟s Item Management Department for relevant therapeutic classes. This information collection was carried out through collection questionnaire with a generalize and specific query. Informal conversation with my personal onsite boss and other staffs were also ideal for gathering info for this survey.
TREND EVALUATION OF COMMON SHIFTING INSIDE THE BANGLADESH PHARMACEUTICAL MARKET (2006-2010)
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1 . several. 2Secondary Sources: The record basically is definitely prepared by analyzing data coming from secondary resources. There are two main secondary sources from where data happen to be collected. These are generally numerical data related to the values, discuss and growth of different elements and...